We answer your customers on WhatsApp and the web.
Assistants that answer questions, collect information and hand the conversation over to a person when needed.
AI assistants (chatbots)Your notebook has done enough.
We move your appointments, messages and to-dos into a system that confirms on WhatsApp, sends reminders and follows up on its own.
30-minute call, free and with no commitment.
MYS-tech, our first system, handled 500 service orders and more than 3,000 automated WhatsApp messages in its first 5 weeks. See the case study
Messages sent through the official WhatsApp API
Three things we do for your business.
We build systems around the way you work. Start with the process that takes up the most time today.
We automate reminders and follow-ups.
Follow-ups, reminders and tasks across your tools, without entering the same information over and over.
Automated reminders and follow-upsWe organize customers, sales and inventory in one system.
Your customers and sales in one place (CRM) and control of inventory, purchasing and finances (ERP), set up for your business.
Custom systems (CRM and ERP)How it works, step by step.
An example of how messages, people and data connect. Every project is set up with your rules.
- 01
A message comes in.
WhatsApp, your website or a form: everything lands in one place.
- 02
The assistant understands.
It answers common questions and sorts every case: appointment, quote or support.
- 03
The system acts.
It schedules, assigns, follows up or hands the conversation to your team.
- 04
You see the results.
Clear reports on what was handled and what is still pending.
How much does doing it by hand cost you?
Enter your numbers. We show you the full math, no fine print.
Hours per month44
Cost per month$3,520
5.5 of your 22 workdays a month go to answering messages.
40 messages × 3 min × 22 days = 44 h a month
Missed appointments per month24
Revenue at risk$19,200
Out of every 100 appointments, 10 don't show up.
12 appointments × 10 % × 20 days = 24 appointments a month
This is an estimate based on your numbers, not a promise of results.
Why not just sign up for an app?
There are good tools out there. The difference is who does the work.
| An app on your own | A typical agency | Amoui | |
|---|---|---|---|
| Who sets it up | You or your team | The agency, with the tool it works with | We do, around the way you already work |
| Connects with what you already use | Only with what the app allows | Depends on the tool | We check it in the assessment and tell you what's possible |
| What you have to learn | The whole app | Not much | Only what you'll use; we train your team |
| After launch | The app's support | It varies | Monthly support: adjustments and measurement |
| When it makes sense | If you have time to set it up | If you've already picked the tool | If you want it to work without becoming an expert |
Amoui
- Who sets it up
- We do, around the way you already work
- Connects with what you already use
- We check it in the assessment and tell you what's possible
- What you have to learn
- Only what you'll use; we train your team
- After launch
- Monthly support: adjustments and measurement
- When it makes sense
- If you want it to work without becoming an expert
An app on your own
- Who sets it up
- You or your team
- Connects with what you already use
- Only with what the app allows
- What you have to learn
- The whole app
- After launch
- The app's support
- When it makes sense
- If you have time to set it up
A typical agency
- Who sets it up
- The agency, with the tool it works with
- Connects with what you already use
- Depends on the tool
- What you have to learn
- Not much
- After launch
- It varies
- When it makes sense
- If you've already picked the tool
A real system, up and running: MYS-tech.
The work behind Amoui: technology built for a business with specific operational needs.
Custom ERP for repair services
MYS-tech
From device intake to handover: one connected operation.
An ERP developed by Isaac Madrigal to coordinate a technology repair business. It connects service orders with customers, spare parts and financial management.
Designed to manage multiple branches, with role-based permissions and a record of every stage of service.
- 500
- service orders
- +400
- devices delivered
- +3,000
- automated WhatsApp messages
At its first branch, during its first 5 weeks.
What the system connects, from the workshop to management.
- Operations and qualityIntake, diagnostics, quotes, repairs, quality checks, handover and warranties.
- Inventory and financesSpare parts, stock, payments, expenses, cash reconciliation and accounts receivable.
- Customers and follow-upCRM, appointments, service history and a customer portal to check service orders.
- Information for better decisionsOperational and management dashboards, branch reports and action tracking.
Explore the business's public website. ERP access is restricted to its users.
Built by Isaac MadrigalThe experience behind Amoui.
Examples for your type of business.
Dental practices are our first specialty. We adapt customer service, follow-up and management to each industry's needs. See Amoui Dental (in Spanish)
Amoui Dental, our first specialtyWe fill the appointments
We fill the appointments
that fall through.
WhatsApp reminders, a waitlist that offers every cancelled slot, and a report of how many appointments you recovered.
- Appointment cancelled
- Offered to the waitlist
- Slot recovered
- Appointment confirmations and reminders
- A waitlist that offers every cancelled slot
- Weekly report of no-shows and recovered slots
Three ways to start.
Base packages with a defined scope. Every project starts with a free assessment; pricing is tailored to your tools, usage volume and setup.
Customer service
An assistant that serves customers on WhatsApp or the web
Conecta
Take the first step with an assistant that responds and organizes.
Deliver better service.Setup + ongoing monthly support
From
- One channel: website or WhatsApp
- An assistant for your frequently asked questions
- Contact capture and qualification
- Conversation handover to your team
View package scope +
One brand, one channel and one service workflow. Includes initial setup, testing and training. AI usage, messaging and licenses are priced separately.
AutomationThe next step
Assistant + automated follow-ups
Impulsa
Connect customer service with the processes that keep your business running.
Keep work flowing.Setup + ongoing monthly support
From
- Everything included in Conecta
- Up to three automated processes
- Connections to up to two tools
- A dashboard to see how everything is going
View package scope +
Workflows such as confirming appointments, assigning leads or following up on quotes. Tools must support a viable integration. Scope changes and usage charges are priced separately.
Management
A complete system for your operation (CRM or ERP)
Integra
Centralize information and coordinate your operations in one system.
Run with clarity.Phased project + monthly support
From
- Process and data assessment
- CRM or ERP with up to three core modules
- Access roles and operational reports
- Agreed initial migration and training
View package scope +
Choose modules such as customers, sales or inventory. We agree on the platform, data volume and deliverables before starting. Tax accounting, custom development and additional integrations require a separate scope.
1 / 3
How we work
- 01Free assessment
We learn your processes and the tools you already use, and agree on the scope.
- 02We set it up and test it with you
We test it with your team before going live, and we train them.
- 03We measure and fine-tune every month
We review the agreed metrics and define the next steps.
How we charge
Implementation
A one-time fee based on the scope we define in the assessment.
Monthly support
Support, adjustments and measurement. You can cancel it; the terms are in writing.
Third-party costs
WhatsApp messages, AI and licenses. We show them to you separately before we start.
Every proposal defines deliverables, limits, timelines, support and third-party costs before work begins. Packages are adapted to the industry and the feasibility of integrations.
Why we're called Amoui.
That's how working with your systems should feel: not difficult.
In Nahuatl, amo is a negation and ohui, also written oui, means something difficult. “Amoui” is our adaptation as a brand name, not a literal translation. Look up “amo” and look up “ohui”.
Who's behind Amoui.
That idea of “not difficult” guides what we build: systems that help people work with more clarity.
Isaac Madrigal
Developer of the MYS-tech ERP and founder of Amoui, building systems, automations and integrations with one clear goal: making business operations simpler.
Meet Isaac on LinkedInFrequently asked questions.
If your question isn't here, write to us and we'll answer.
Do I need to be good with technology?
No. We set everything up and train your team. You tell us how you work today and what takes up your time.
Can my WhatsApp get blocked?
Automated messages go out through the official WhatsApp API, using templates approved by Meta, and only to people who are already your customers, with an option to opt out. That keeps the risk of being blocked to a minimum. We don't send bulk messages to purchased lists.
What do you need from me to get started?
A 30-minute call for the assessment and, after that, access to the tools you already use, such as your WhatsApp Business account or your customer list. Before we start, we tell you exactly what's needed.
How much does it cost?
It depends on the scope: how many processes, tools and people are involved. We quote after a free assessment, and the proposal details setup, monthly support and third-party costs such as messaging or licenses.
How long until it's up and running?
A simple workflow can be ready in a few weeks; a business system is delivered in phases. The proposal sets a timeline with deliverables and testing before launch.
Does it work with the tools I already use?
During the assessment we review your current tools. If they offer a reliable way to connect, we integrate them; if not, we recommend an alternative before we start.
What happens to my data and my customers' data?
Your data is yours. We use it only to provide the service, with role-based access, and we put this in writing in a contract. If you stop working with us, we hand over your information in a format you can use.
Can I cancel the monthly support?
Yes. The cancellation terms and how your information is handed over are set out in writing in the proposal before we start.
Do you work outside Mexico?
Yes, remotely, in Spanish or English. For now, Amoui Dental is only available in Mexico.
Let's start with
your business.
Tell us which tools you use and which process you would like to simplify. We'll work with you to define the starting point.
Don't see your industry? Let's talk about your operations.